{"id":925,"date":"2020-04-10T11:19:08","date_gmt":"2020-04-10T10:19:08","guid":{"rendered":"https:\/\/www.variocube.com\/?p=925"},"modified":"2025-01-09T18:22:56","modified_gmt":"2025-01-09T17:22:56","slug":"digitalermarktplatz","status":"publish","type":"post","link":"https:\/\/www.variocube.com\/en\/digitalermarktplatz\/","title":{"rendered":"VARIOCUBE opens DigitalMarketplace.com"},"content":{"rendered":"
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VARIOCUBE opens DigitalerMarktplatz.com: Groceries, medicines and parcel delivery centrally to the doorstep - Economics and Agriculture Provincial Councillor launch pilot project<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tTo the digital marketplace<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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(St. Florian, Linz, 09. 04. 2020) The current efforts to maintain as little contact as possible with other fellow human beings have been enriched by a solution variant. As part of a project of the Food Cluster Upper Austria, their project partners are providing the market community of St. Florian near Linz with an innovative way to receive goods of all kinds, from food to medicines to the usual parcel delivery, without personal contact.\u00a0<\/p>

The advantages are obvious: besides the reduction of personal contact when grocery shopping, you get your goods neatly picked into the locker reserved for you. You open the locker with your smartphone or with a combination of numbers. This also saves you having to touch the shopping trolleys. Payment is made by bank transfer without having to handle cash or touch the keyboard of a terminal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The fact that two regional councillors, Markus Achleitner and Max Hiegelsberger, both responsible for economic affairs and agriculture, did not miss the opportunity to be present at the installation of this innovative food supply option for the people of Florian underlines the importance of this pilot project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The DigitalerMarktplatz transfer station is located at the operations centre of the Red Cross\/Volunteer Fire Brigade St. Florian in Stiftstra\u00dfe. This neighbourhood is home to a number of multi-storey residential buildings, some of which have elderly residents. \"Contactless grocery shopping right outside the front door is a service that St. Florian offers its residents. Local businesses in particular, but also the agricultural sector, are encouraged to take advantage of this pioneering project and supply St. Florian,\" says Deputy Mayor Bernd Sch\u00fctzeneder. He was also the driving force behind this installation after his efforts to supply St. Florian with products from local suppliers were publicised via social media. Robert Zeitlinger, Mayor of St. Florian, is pleased to emphasise his municipality's role as a driver of innovation: \"It is important to be open to new solutions in times like these. This marketplace is a modern local supplier and will remain an attractive delivery solution even after the crisis. I am particularly pleased that St. Florian is the first municipality in Austria to be able to offer its residents this digital marketplace with contactless goods delivery.\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hannes P\u00f6cklhofer, who is responsible for the conception of the food cluster project Einkauf Smart 4.0, and the St. Florian entrepreneur Willy Lehmann as coordinator of the food cluster project brought the municipality together with the project partners. Within a few days, the location was fixed, the necessary infrastructure with electricity connection and foundation was created and the Variocube transfer station was set up.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tThe sponsors Raiffeisenlandesbank Ober\u00f6sterreich and the telecommunications provider Hutchison Drei Austria were won over for the digital marketplace. Both companies have a strong regional connection with their products and services and have already made a major contribution to the success of this project in the past. Variocube is relying on Drei's innovative infrastructure for the vending machines, which are connected to the VC Cloud Service via mobile communications (IoT). Raiffeisen is a founding member of Variocube with KMU Beteiligungs AG and already made a valuable contribution to parcel logistics two years ago with the installation of the parcel stations in Lichtenberg and Gramastetten.\n\nRaiffeisenlandesbank Ober\u00f6sterreich is supporting the project primarily because it combines digital services with regional offerings. The actual added value is of course particularly evident in the current situation.\n\n\"Variocube has been one of our IoT customers since January 2019. In addition to stable and secure data transmission, the company also relies on the management and monitoring capabilities that we provide with the help of our IOT platform, the Cisco Jasper Control Centre. This allows Variocube to keep an eye on the SIM cards used throughout Austria and the associated data consumption at all times. The efficient operation, the proactive notification of unusual locker behaviour and the continuously available cost control for data transmission help our customer to concentrate on its core business. We are delighted to be a partner in this innovative project,\" says Elisabeth Rettl, Head of Business Customers at Drei Austria.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Purchasing Smart 4.0 - a project of the Upper Austrian Food Cluster<\/h6>

The partners of the food cluster project Einkauf Smart 4.0 are the Linz housing association WAG, the Vienna University of Economics and Business Administration with Hannes P\u00f6cklhofer Projektentwicklung-, Event-, Marketing- und Gemeindeberatung from Pichling and Willy Lehmann from the brand agency of the same name or the real estate agency from St. Florian. A congenial implementation partner for DigitalerMarktplatz.com was found in the Linz-based company Variocube.<\/p>

Heidrun Hochreiter, head of the Upper Austrian Food Cluster, points out the enormous importance of promoting innovative business projects on the part of the state: \"It shows vision when we provide the impetus for future-oriented solutions with our projects. Partners who would probably never have come together in this way develop creative ideas that can be implemented quickly and practically, as in the current crisis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Installing the food supply in the vicinity of multi-storey residential buildings has several advantages in the Lebensmittelcluster O\u00d6 project. In addition to the current Corona-related points, however, it is the economic aspects in the long term,\" explains Hannes P\u00f6cklhofer. The implementation of this innovative shopping concept close to the residential unit - the motto is not only to bring the post office but also the daily shopping conveniently to the residential unit - is intended to increase the quality of life of elderly and impaired people on the one hand, and on the other hand to enable them to live as long and autonomously as possible in their own homes. This leads to a reduction in individual transport, not only for the customer but also for the delivery service. The effects will be investigated within the framework of the project in the direction of security of supply - here contactless shopping has currently become sadly topical -, mobility of persons and goods and impacts on the quality of life of older people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Franz Spindler, Managing Director of Variocube, is already successfully using his locker system. There are installations, for example, in the DC Tower in Vienna for the office environment there or in Plus City. \"The parcel lockers are allocated dynamically for each consignment and released after collection. The customer is informed of the delivery by e-mail or SMS. They receive a pick-up code with which they can remove their parcel from the locker at any time completely independent of the delivery,\" Spindler explains the simple handling.<\/p>

Carina Steidl from WAG, as a project partner, points out that the experiences from this project represent another important building block for the sustainable development of WAG's existing and future housing stock and districts. Participation in the development of innovative concepts with partners, as well as securing usage rights for our tenants, is part of WAG's new strategic orientation. \"For the residents of WAG flats, in addition to an increase in the quality of life and the implementation of smart living elements, there is also a significant sustainability effect in terms of the environment due to the elimination of many individual supply trips,\" says Steidl.<\/p>

Willy Lehmann points out that \"the Austrian food trade is extremely concentrated. Three retail chains determine over 90 percent of the Austrian shopping list. On the internet, however, there is a multitude of ordering options that go beyond the classic retail assortment. bauernladen.at, for example, is a platform where 900 Austrian food producers offer 7,000 products and can use this station. And the local suppliers, like here in St. Florian, get an additional sales place - 24 hours, 7 days a week.\"<\/p>

Dieter Scharitzer from the University of Economics accompanies the project on a scientific level. \"In addition to the scientifically sound processing, this pilot installation succeeds in incorporating practical experience in a timely manner. The speed and flexibility to obtain valid data for the project during this crisis while at the same time benefiting the population is another asset for this successful project,\" Scharitzer, who was born in Linz, is convinced.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tTo the digital marketplace<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Food, medicines and parcel delivery centrally to the doorstep - Economic Affairs and Agriculture Councillor launch pilot project.<\/p>","protected":false},"author":1,"featured_media":952,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[5],"tags":[],"post_folder":[],"class_list":["post-925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.variocube.com\/en\/wp-json\/wp\/v2\/posts\/925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.variocube.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.variocube.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.variocube.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.variocube.com\/en\/wp-json\/wp\/v2\/comments?post=925"}],"version-history":[{"count":30,"href":"https:\/\/www.variocube.com\/en\/wp-json\/wp\/v2\/posts\/925\/revisions"}],"predecessor-version":[{"id":36339,"href":"https:\/\/www.variocube.com\/en\/wp-json\/wp\/v2\/posts\/925\/revisions\/36339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.variocube.com\/en\/wp-json\/wp\/v2\/media\/952"}],"wp:attachment":[{"href":"https:\/\/www.variocube.com\/en\/wp-json\/wp\/v2\/media?parent=925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.variocube.com\/en\/wp-json\/wp\/v2\/categories?post=925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.variocube.com\/en\/wp-json\/wp\/v2\/tags?post=925"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.variocube.com\/en\/wp-json\/wp\/v2\/post_folder?post=925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}