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Digital marketplace to strengthen regional trade in Linz

Customers can order their goods online from the regional supplier and have them delivered to one of the 15 pick-up stations.

It is undisputed that Corona has triggered the urge for more regionality. The city of Linz now wants to take advantage of this opportunity: According to Hannes Pöcklhofer, project developer, a digital marketplace is to link the virtual world with the real one - and on a regional level.

"The regional economy has long had problems with online giants. We believe this project is the answer," says Deputy Mayor Markus Hein (FPÖ). The pilot project is the mediation platform www.digitalermarktplatz.com.

Pick up with code

Regional suppliers, starting with the "small farmer", can register and offer their goods. From there, consumers can view the goods, order them online - or by phone - and have them delivered to one of the 15 designated "marketplaces", from where they can pick up the goods day and night with a code.‍

The marketplaces are a kind of lockers. The largest ones fit about two crates of beer. To keep food fresh, they are refrigerated.‍

The "market places" are to be located in the 15 Linz Volkshäuser - once that is fixed, Pöcklhofer says it will take about three weeks to install the boxes. The most important thing now, however, is to win over many suppliers.